Born in Brussels, Belgium, Max is a true citizen of the world. After leaving his native Brussels as a young adult, he spent his time living in Vancouver before making Montreal his home. Max's passion for advertising began at an early age when he was introduced to the world of advertising by his father, who worked in the printing industry.
He consistently ranked amongst Canada’s top creatives with numerous accolades from Cannes, D&AD, The One Show, Clio, Webby Awards, ADCC, Marketing Awards and Communication Arts, just to name a few.
Previously, he was a Partner and Creative Director at Rethink, where his contributions helped the agency win 4 Agency Of the Year titles in a row.
He has been lucky enough to work with some of the best brands in the world, helping them elevate their experience and identity through both his creative vision and strategic thinking. He believes that great work comes from a deep understanding of his client's business, always looking for ways to utilize and optimize his team's creative flow. He understood early on that the best results always stem from a creative perspective driven by community, and applies this to deliver the very best for his clients.
Max is honoured to have joined Dentsu Creative in early 2023 as an Executive Creative Director.