About me
Part of the global management team of the Grey Network overseeing the creative leadership in 130 offices around the world. Implementing a creative culture in the entire network, improving creative leadership and practices in all offices, facilitating agency-wide focus and conversation on creativity, leading the Global Creative Council and setting up regional councils, leading the global awards effort across the network
Sector Experience
Awards
My Work
SEE ALL WORKOlympic Moms
- BRAND:
- P&G Masterbrand
- AGENCY:
- Grey Brasil
Positions
Global Creative Chairman & Deputy Worldwide Chief Creative Officer
New York, United States
March 2017 - Present (7 years 10 months)
Global Creative Chairman (Mar 2017 – Present)
Deputy Worldwide Chief Creative Officer (Jan 2014 – Present)
Deputy Worldwide Chief Creative Officer (Jan 2014 – Present)
Olympic Moms
- BRAND:
- P&G Masterbrand
- AGENCY:
- Grey Brasil
Global Executive Creative Director
New York, United States
October 2010 - January 2014 (3 years 3 months)
Global roll out of the campaign Breathe Happy for P&G brand Febreze in 30+ markets. Overseeing creative development in creative hubs situated in New York, Germany, Korea, Japan and Argentina.
Global and North American creative leadership on the P&G brand Downy/Lenor.
Creative leadership on Pringles in the successful transition from P&G to Kellogg's.
Pitching and winning the global assignment on GSK brand Tums/Eno.
Pitching and winning the P&G multi-brand FIFA Worldcup campaign for Rio 2014.
Overseeing the awards strategy and effort for Grey New York resulting in a significant increase in the number of Cannes Lions for the agency. Grey New York ranked #1 in Film in 2013, #1 in PR and #8 in the world in 2014. This contributed to the agency being named Agency of the year by both Ad Age, Ad Week and Shots Magazine in 2013 and by Campaign in 2014
Global and North American creative leadership on the P&G brand Downy/Lenor.
Creative leadership on Pringles in the successful transition from P&G to Kellogg's.
Pitching and winning the global assignment on GSK brand Tums/Eno.
Pitching and winning the P&G multi-brand FIFA Worldcup campaign for Rio 2014.
Overseeing the awards strategy and effort for Grey New York resulting in a significant increase in the number of Cannes Lions for the agency. Grey New York ranked #1 in Film in 2013, #1 in PR and #8 in the world in 2014. This contributed to the agency being named Agency of the year by both Ad Age, Ad Week and Shots Magazine in 2013 and by Campaign in 2014
Initiated a creative turnaround of Grey Germany resulting in new talent in the agency and among other awards a Gold Lion in Cannes. Leading the creative development of the agency's biggest client P&G - Lenor, Pantene, Pringles, Dash and Febreze. This included launching a new detergent under the Lenor brand.
Lead a local agency to become the #1 creative agency in Denmark. With iconic campaigns for supermarket chain Fakta, the National Dairy Board, Peugeot, T Hansen, Fleggaard, Specsavers/Louis Nielsen, Axe and OK Bnezin.
Planner/Head of Strategy (Nov 1990 – Nov 2000)
Planner/Head of Strategy (Nov 1990 – Nov 2000)
