Vlado Kurek
Chief Creative Officer at Triad Advertising s.r.o
Slovakia
TitleVUB money saving button
BriefIn 2018, for the first time ever, the total debts of Slovaks exceeded their savings.One of the reasons is, that we often spend money unplanned and shop online spontaneousely.Therefore, as a part of a VUB banks deposit campaign, we created a useful Chrome browser plugin to encourage people to save money and ask themselves if the purchase is necessary.The VUB money saving button. A simple browser plugin which adds the button‘Rather save’ next to every ‚Add to Cart’ button in famous eshops used by Slovaks.
Agency
Campaign VUB money saving button
Advertiser VUB Bank
Brand VUB Bank savings account

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Chief Strategy Officer M...in W...a Subscribers Only
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