Poonnapa Chuayboon
Senior Consultant at Creative Juice
Bangkok Metropolitan Area, Thailand, Thailand
My Latest Work
SEE ALL WORK2017 Mitsubishi Pajero Sport TVC Thailand
Activia: Lychee
Economy
Traveller's Regret
About me
Former dramatic arts student turned into curious mind strategist with special interest in people and motivations behind our actions. Aiming to master communications in fast moving world, capitalizing my skills of capturing human insights and deliver impactful works.
fangpoonnapa.weebly.com
Skills
- Brand Strategy
- Content Strategy
- Corporate Communications
- Creative Briefs
- Creative Insights
- Crisis Communications
- Digital Strategy
- Employer Branding
- Internal & External Communications
- Strategic Insights
- Strategic Planning
- Creative Strategy
- Qualitative Research
- Marketing Research
- Strategy Development
- Consumer Insights
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
My Work
SEE ALL WORKTravellers' Regret
- BRAND:
- King Power
Travellers' Regret
- BRAND:
- King Power
King Power, Maid
- BRAND:
- King Power
Positions
AWARD
Scripted 2017 Asia Marketing Strategy award winning video case for PTT , National oil and gas company
COMPANY’S DEVELOPMENT
Led team of 9 people in Creative Juice on a pilot project, grounding new way of working for the company.
Scripted 2017 Asia Marketing Strategy award winning video case for PTT , National oil and gas company
COMPANY’S DEVELOPMENT
Led team of 9 people in Creative Juice on a pilot project, grounding new way of working for the company.
TMB [Thailand’s challenging bank]
- Won TMB pitches ‘twice’, revealing perception problem obstructing the brand to reach its goal.
- Nailed down problem and solution against client brief. Led 15/9 insurance to new source of business, resulted in its highest sales record.
KING POWER [Thailand Largest Duty Free Retailer]
- Created simple and culturally relevant idea – proverbs - adopted in creative execution, resulted in 10% sales increased in a quarter, 119% of member spent over a million baht a year. Finally, client requested to do second episode.
- Drew new-to-travel-abroad to King Power with action-oriented digital plan. Increased 298% website traffic. Improved online retention, reach, views and engagement.
BRAND’S ESSENCE OF MUSHROOM
- Jigsawed pieces of content to convey health benefit under Thai regulation restrictions, convinced 50% of campaign audiences to consume more than 3 bottles a month.
- Won TMB pitches ‘twice’, revealing perception problem obstructing the brand to reach its goal.
- Nailed down problem and solution against client brief. Led 15/9 insurance to new source of business, resulted in its highest sales record.
KING POWER [Thailand Largest Duty Free Retailer]
- Created simple and culturally relevant idea – proverbs - adopted in creative execution, resulted in 10% sales increased in a quarter, 119% of member spent over a million baht a year. Finally, client requested to do second episode.
- Drew new-to-travel-abroad to King Power with action-oriented digital plan. Increased 298% website traffic. Improved online retention, reach, views and engagement.
BRAND’S ESSENCE OF MUSHROOM
- Jigsawed pieces of content to convey health benefit under Thai regulation restrictions, convinced 50% of campaign audiences to consume more than 3 bottles a month.
Activia: Lychee
- BRAND:
- Danone Activia
Traveller's Regret
- BRAND:
- King Power
Travellers' Regret
- BRAND:
- King Power
Travellers' Regret
- BRAND:
- King Power
King Power, Maid
- BRAND:
- King Power
Education
MSc in Corporate Brand Management
September 2009 - August 2010 (11 months)
