Sarah contributes to business success through innovative and strategic corporate communications, brand reputation management and effective media relations.
She has consistently created and protected favourable reputation for high profile companies internationally and locally. She has strong media relationships worldwide and personal insights into global business having lived and worked in New York, London, Brussels, Zurich, Dubai and Paris – including four years as Global Communications Director based in NY.
At the invitation of CEOs of billion dollar businesses at IPG, WPP and Publicis Groupe, Sarah has led and implemented strategic internal and external communications campaigns for giant advertising and marcoms networks, delivering positive profile and clear internal communication across complex and fast-moving markets.
Her career started at one of the top ten PR consultancies of the time with a valuable all round start in marketing communications. The move from agency to client came when she headed up the communications team at PCCW’s pioneering converged online TV/broadband network, working with the entrepreneurs behind the launch of Star TV and Hutchinson.
Specialties: Advertising, brand building, b2b,business development, change management, consumer PR, CSR, corporate identity, crisis communication, corporate messaging, conferences, digital communications, e-learning, internal communications, international business, leadership management, social media, speech writing, media relations, newsletters, reputation management, strategic planning, spokesperson, social media, speechwriting, marketing materials, public speaking, writing, personal profile management, team building