Third Party Endorsers have said – “Nadja rejects the term “Digital first” because everything is digital.” She prefers to say she is “human first”. Before it became fashionable, embracing the trend to combine the principles of what drives behaviour
using data, creativity, technology and smart media to transform brands by making the right customer connections.
She is known as the “fixer”- the person brands call when they are facing challenges in brand transformation. Nadja utilises her 25+ year career in integrated marketing and communications to transform brands. During her career, Nadja has led brand transformations for such clients such as American Express, LG Electronics, IKEA North America, RBS Citizens, Bharti Airtel, Coca-Cola, Siemens, Safaricom/Vodaphone. While in Africa, her team leveraged partnered with key African government leaders in driving business growth in countries like Kenya, Gabon, and Ghana.
Context, Culture, and Creativity are also critical for Nadja. In 2017, Nadja was the recipient of AdColor’s Legend Award for her excellence in advertising, media and communications-, a recent 2019 recipient as one of Savoy Magazine’s top 100 Women in Corporate America.
Ms. Bellan-White is an A Better Chance, Inc. Scholar recipient; earned a BA in Foreign Affairs and Spanish from The University of Virginia in 1989 and an MBA from NYU- Stern School of Business in 1994.
She has served both a member and the President of Dubai Lynx, Creative Effectiveness Jury; member of the Council of Urban Professionals Board (NY); Executive Leadership Council and is an Executive Director of The Roundhouse.Org (UK).