Shunsuke Kakinami
Group Creative Director at McCann Healthcare
Within 23 wards, Tokyo, Japan, Japan
Title6 Minutes Together
Brief"6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions.
Agency
Campaign 6 Minutes Together
Advertiser Janssen Pharamaceuticals
Brand JANSSEN

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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