Jessica Baum

Responsible for the go to market strategy (GTM), positioning and product launch of REACTIVATE’s new product portfolio, the Talent Suite. As the Director of Technical Product Marketing, I lead a team of marketers, design and execute the GTM strategy, define positioning, and develop and execute the product launch program. Responsible for the cross-functional team, I manage multiple projects across various departments, including development, sales enablement, marketing, and sales to ensure each group receives support and maintains awareness of next steps, requirements, and upcoming deadlines.

I work closely with existing customers, managing feedback groups and validating business application, and impact. Additionally, I am responsible for the technical documentation, pricing, value proposition, and execution of the marketing channel strategy.

While at Skillsoft, I was responsible for an extensive global portfolio across the US, EMEA and APAC. My products included multiple learning management systems, 475 learning courses available in 28 languages, a questionnaire, and attestation tool, global orientation, and code of conduct training courses.

Responsible for defining and executing product messaging, positioning, promotional and content strategy, technical documentation, local adaptations and sales enablement. Led team of marketers, developed the integrated go-to-market strategy, value proposition, positioning, and pricing for various products. Partnered with engineering, product management, and product development to supply qualitative product feedback for areas of improvement, enhancements, and investments.

As the senior product marketing manager, I worked closely with key stakeholders to discuss product growth projections and viability of new market opportunities. It was my responsibility to ensure the compliance portfolio continuously maintained its strategic alignment with our overall business goals.

As the marketing manager for trustaff®, I maintained a team focused atmosphere while collaborating with peers to ensure goals were met and projects were completed on time. I developed, managed and executed marketing and advertising initiatives from conception through completion. Developing a formal marketing plan, executing brand awareness campaigns, driving demand generation efforts and performing competitive analysis, my position supported lead generation efforts to drive business opportunities. Working closely with numerous sales teams and senior management, my role supported the company sales goals through the delivery of qualified marketing leads generated through success marketing campaigns.

During my tenor at trustaff, my technical experience allowed me to take on additional responsibilities to include the management and support of trustaffs' data migration project. As one of two implementation specialist, my role was responsible for assisting the company in consolidating three existing contact management systems into one new platform that would support the multi-faceted sales and recruitment process across multiple divisions of the organization.

Developed, executed and managed the marketing strategy, budget, and quarterly performance. Responsible for organic revenue growth, and achieving aggressive sales targets.

Managed all areas of advertising, events, lead generation, corporate branding, and public relations.
Led team of marketers, and achieved $9 million in marketing sourced sales opportunities annually.
Responsible for board meetings, reporting and delivering the departments’ highest performance metrics, exceeding 428% return on initial investment.

Consistently completed fiscal year understaffed and under budget.

Executed marketing strategy, managed department budget and personnel, and was responsible for growing market share.

Worked closely with CFO and Controller to develop budgets, track costs and provide financial reporting against advertising spends.
Consistently completed the year under budget, while exceeding the marketing proforma by over 73%.
Managed corporate website, CMS integration, content development PR, events, and all online digital channels.
Provide training and enablement support to sales and business development teams.
Delivered over 25,000 MQL’s annually, contributing to over $7 million dollars in marketing-sourced revenue.

Developed and executed yearly marketing plan approved by the manager and business executives.
Worked with IR team to develop business plan and communication strategy to investors.
Performed continual competitive analysis, communicating market variants that had business impact.
Worked closely with the creative team on the development and implementation of all corporate marketing initiatives.