About me
Achievement-oriented Marketing and Sales leader with strong business acumen and extensive experience collaborating with senior leadership to drive business development and brand strategies that fuel growth down multiple sales channels. Particular expertise structuring and managing marketing teams and strategies which continually align and shift with changing business goals given business, consumer and industry trends. Expert at project management, formulating and implementing marketing campaigns, producing marketing collateral, developing effective marketing programs (traditional and digital) to support sales, and evaluating market trends for new products and future innovation.
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Positions
Director of Sales and Marketing
Performance Machine
United States
1996 - January 2018 (22 years)
Director of Sales and Marketing
Nov 2011 – Jan
Performance Machine manufactures wheels, brakes, and accessories for motorcycles, primarily Harley-Davidson models. Performance Machine markets and sells its products globally through multiple channels including B2C, B2B through Harley-Davidson franchises, distribution and private label products. All business functions are conducted in-house in La Palma, CA.
Sales and Marketing Director with a focus on strategic planning and increasing market share for 3 industry leading brands. Managed a high-performance team of 20 professionals. Collaborated with a team of 5 directors as a member of the senior leadership team and reported directly to the president. Led all functions of Marketing and Sales.... See more
Sales and Marketing Manager
Feb 2007 – Nov 2011
Promoted to build a leading sales and marketing team focused on executing integrated marketing strategies to differentiate brand image in the marketplace. Responsible for driving a customer-centric culture within the marketing and sales team to attract and retain key accounts and consumers to maintain industry positioning.... See more
Marketing Manager
Jan 2001 – Feb 2007
Promoted from Marketing Assistant to establish formal marketing function in this growing family-owned business. Led all marketing efforts and creative direction during initial growth cycle, increased brand awareness, and grew market share to bring Performance Machine into an industry leading brand.... See more
TitleMarketing Assistant
Jun 1996 – Jan 2001
Promoted from receptionist to Marketing Assistant while attending classes at Cal State Fullerton.
Small business entering the growth phase required increased structure to support ... See more
Receptionist
Jan 1996 – Jun 1996
Nov 2011 – Jan
Performance Machine manufactures wheels, brakes, and accessories for motorcycles, primarily Harley-Davidson models. Performance Machine markets and sells its products globally through multiple channels including B2C, B2B through Harley-Davidson franchises, distribution and private label products. All business functions are conducted in-house in La Palma, CA.
Sales and Marketing Director with a focus on strategic planning and increasing market share for 3 industry leading brands. Managed a high-performance team of 20 professionals. Collaborated with a team of 5 directors as a member of the senior leadership team and reported directly to the president. Led all functions of Marketing and Sales.... See more
Sales and Marketing Manager
Feb 2007 – Nov 2011
Promoted to build a leading sales and marketing team focused on executing integrated marketing strategies to differentiate brand image in the marketplace. Responsible for driving a customer-centric culture within the marketing and sales team to attract and retain key accounts and consumers to maintain industry positioning.... See more
Marketing Manager
Jan 2001 – Feb 2007
Promoted from Marketing Assistant to establish formal marketing function in this growing family-owned business. Led all marketing efforts and creative direction during initial growth cycle, increased brand awareness, and grew market share to bring Performance Machine into an industry leading brand.... See more
TitleMarketing Assistant
Jun 1996 – Jan 2001
Promoted from receptionist to Marketing Assistant while attending classes at Cal State Fullerton.
Small business entering the growth phase required increased structure to support ... See more
Receptionist
Jan 1996 – Jun 1996
Education
Certification in Digital Marketing
2018 - Present (6 years 10 months)
Bachelor of Arts - BAin Business Administration, Marketing
1990 - 2001 (11 years)
Other activities : General Motors Marketing Internship Hyundai Marketing Research Project
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