Mohammed Sehly

Mohammed Sehly

Executive Creative Director at Leo Burnett
Riyadh, Saudi Arabia

About me

Mohammed is an award-winning Executive Creative Director from Saudi Arabia, who ranks among the top ten of the MENA region in the One Club 2022 rankings.
During his 9 years at Leo Burnett in Saudi Arabia, he received coveted accolades and shortlists from the world's most prestigious award shows for the first time for his office and some of them for Saudi Arabia, including Cannes Lions, The One Show, Art Director's Club, EPICA, CLIO, Dubai Lynx, AdFest, New York Festivals, Gerety, Effie's, Caples, and many others.

He’s known for creating work that sparks positive conversations around important causes and received coverage from the world’s most prestigious media outlets such as CNN, The Economist, EuroNews, GQ, France24, Barron’s, AlArabiya, Sputnik, Konbini, RT, Sozcu, Harper's Bazar, Arab News, Yahoo news, LBB, Campaign Magazine, The Drum, Adage, The Stable, Adweek, Club de Criação, Culture Pub, Creapills, L’ADN, Adobo, TrendHunter, Design Taxi, Behance featured collection, and Lürzer’s archive cover nomination 2022.

With extensive experience in developing remarkable campaigns and brand building for companies such as ARAMCO, IKEA, HSBC, Zain, PIF, McDonald's, Saudia, Tide, Sanofi, and many more, Mohammed had the opportunity to launch one of Saudi Arabia's most promising destinations: AlUla, for which he coined its regional proposition "The World's Masterpiece" and created all its campaigns to date.

Awards:
- GRAND PRIX | INDUSTRY CRAFT | DUBAI LYNX 2022
- GOLD | PHOTOGRAPHY | ART DIRECTOR’S CLUB 2022
- GOLD | SOCIAL MEDIA | ART DIRECTOR’S CLUB 2022
- GOLD | PRINT CRAFT | EPICA AWARDS 2021
- SILVER | ADVERTISING PHOTOGRAPHY | EPICA AWARDS 2021
- SILVER | OOH CRAFT | ADFEST 2022
- SILVER | MEDIA | DUBAI LYNX 2022
- SILVER | OUTDOOR | DUBAI LYNX 2022
- SIVLER | DIGITAL | DUBAI LYNX 20-21
- BRONZE | PRINT AND OOH CRAFT | CLIO 2022
- BRONZE | OOH CRAFT | ADFEST 2022
- BRONZE | PRINT CRAFT | NEW YORK FESTIVALS 2022
- BRONZE | PR | DUBAI LYNX 2019
- MERIT | ONE SHOW | 2022
- SHORTLIST | MEDIA | CANNES LIONS 2022
- FINALIST | PRINT CRAFT | NEW YORK FESTIVALS 2022
- SHORTLIST | OOH | CLIO 2022
- SHORTLIST | HEALTHCARE | CAPLES 2022
- SHORTLIST | INNOVATION | CAPLES 2022
- SHORTLIST | AMBIENT GUERILLA OOH | CAPLES 2022
- SHORTLIST | DIRECT | CAPLES 2022
- SHORTLIST | PRINT | NEW YORK FESTIVALS 2022
- SHORTLIST | OUTDOOR | NEW YORK FESTIVALS 2022
- SHORTLIST | PRINT | NEW YORK FESTIVALS 2022
- SHORTLIST | PRINT | NEW YORK FESTIVALS 2022
- SHORTLIST | PRINT | GERETY AWARDS 2022
- SHORTLIST | ART DIRECTION | GERETY AWARDS 2022
- SHORTLIST | PHOTOGRAPHY | GERETY AWARDS 2022
- SHORTLIST | MEDIA | DUBAILYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | OUDOOR | DUBAI LYNX 2022
- SHORTLIST | OUDOOR | DUBAI LYNX 2022
- SHORTLIST | PRINT AND PRESS | DUBAI LYNX 2022
- SHORTLIST | DIRECT | DUBAI LYNX 2022
- SHORTLIST | DESIGN | DUBAI LYNX 2022
- SHORTLIST | DIGITAL | DUBAI LYNX 20-21
- SHORTLIST | FILM CRAFT | DUBAI LYNX 20-21
- SHORTLIST | BRAND EXPERIENCE & ACTIVATION | DUBAI LYNX 2019
- SHORTLIST | DIRECT | DUBAI LYNX 2019
- SHORTLIST MENA EFFIES 2019

Languages
  • Arabic - Native
  • English - Native
  • French - Basic

Positions

Executive Creative Director
Leo Burnett
Riyadh, Saudi Arabia
May 2013 - Present (11 years 7 months)
Leo Burnett MEA (Middle East & Africa)
Executive Creative Director May 2022 - Present
Creative Director Sep 2018 – May 2022
• Lead strategy and development of creative campaigns ensuring consistent brand communication across channels.
• Effectively manage Creative Teams to produce original and usable concepts in response to creative briefs.
• Lead Creative team by helping them provide the highest quality of creative copy and design driven by the Creative Strategy Brief.
• Contribute to brand and creative campaign planning across online and offline channels.
• Develop and direct the organizational processes of the creative department and support the teams’ professional development.
• Lead the film production process from briefing directors, supervising the shoot and finish the post production.

Senior Copywriter May 2016 – Sep 2018

Copywriter Feb 2014 – May 2016

Junior Copywriter May 2013 – Feb 2014
Copywriter Intern
Cairo, Egypt
November 2012 - April 2013 (5 months)

Education

Bachelor's Degree in Business Administration - Marketing

2008 - 2012 (4 years)

Other professional activities

PHNX Tribute 2020

Awards Jury Member
2020 - 2021 (1 year)

PHNX 2021

Awards Jury Member
2019 - 2020 (1 year)

Dubai Lynx International Festival of Creativity

Awards Jury Member
March 2018 - April 2018 (1 month)

The New York Festivals

Awards Jury Member

PHNX 2022

Awards Jury Member

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