| Title | Moca Rebrand |
| Brief | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Agency | Leo Burnett Toronto |
| Campaign | Moca Rebrand |
| Advertiser | Museum of Contemporary Art (MOCA) |
| Brand | MOCA Visits and Membership to the museum |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | J..y J..n Subscribers Only |
| Creative Director | S...e P....co Subscribers Only |
| Creative Director | L..a Gr.....rg Subscribers Only |
| Creative Director | A....ny Che......han Subscribers Only |
| Copywriter | S...e P....co Subscribers Only |
| Art Director | A....ny Che......han Subscribers Only |
| Art Director | ..n ..i W..g Subscribers Only |
| Designer | ..n ..i W..g Subscribers Only |
| Designer | R..n Cr.....an Subscribers Only |
| Illustrator | H...a T...ng Subscribers Only |
| Illustrator | H...a T...ng Subscribers Only |
| Developer | K...n St.....rg Subscribers Only |
| Developer | K...n St.....rg Subscribers Only |
| Agency Producer | F...ca Pi....te Subscribers Only |
| Agency Producer | F...ca Pi....te Subscribers Only |
| Agency Producer | T...a G...io Subscribers Only |
| Agency Producer | S....na D...ca Subscribers Only |
| Agency Producer | A..x P....ns Subscribers Only |
| Print Producer | C...y M...au Subscribers Only |
| Print Producer | C...y M...au Subscribers Only |
| Print Producer | C...y M...au Subscribers Only |
| Account Director | A....on Li.....er Subscribers Only |
| Account Director | A....on Ba.....yne Subscribers Only |
| Account Executive | D...ta Wi.....cki Subscribers Only |
| Account Executive | D...ta Wi.....cki Subscribers Only |
| Account Executive | D...ta Wi.....cki Subscribers Only |
| Account Supervisor | M...y B...o Subscribers Only |
| Account Supervisor | M...y B...o Subscribers Only |
| Account Supervisor | M...y B...o Subscribers Only |
| Account Supervisor | W...y Ri.....son Subscribers Only |
| Chief Creative Officer | B...t N...en Subscribers Only |
| Account Planner | T...r A...d Subscribers Only |
| Account Planner | T...r A...d Subscribers Only |
| Photographer | M..e T...e Subscribers Only |