| Title | Timeless ads for timeless cars |
| Brief | While our competitors focused their communication on warranties, we wanted to reenchant the purchase of a car and make people dream again with a campaign signed: "Age is just a number". With Audi Approved plus, no matter the age of your used Audi, it’s above all an Audi, that comes with the same emotion and pride.We capitalized on the emotion you get from old contents to show that age sometimes doesn’t matter. Indeed, many studies have shown that the « old » has recently regained popularity. Especially on YouTube, where nostalgia has driven people to massively watch old contents and typically comment « Who is still here in 2020 ? ». Simply put: the old never gets old.We built a parallel and broadcasted contextual messages just before the « old » contents that still generate millions of views to raise awaraness and desirability for Audi used cars. |
| Agency |
Romance
|
| Campaign |
Timeless ads for timeless cars
|
| Advertiser |
Audi
|
| Brand |
Audi Approved plus: Audi's used car program
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Chief Executive Officer (CEO) |
Ch.....phe Lic......ein Subscribers Only
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| Executive Creative Director |
Al.....re H...é Subscribers Only
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| Creative Director |
Ca....ne Gu......eau Subscribers Only
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| Concept |
P...re J...y Subscribers Only
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| Concept |
Ca.....re G....rd Subscribers Only
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| Art Director |
Ca.....re G....rd Subscribers Only
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| Copywriter |
P...re J...y Subscribers Only
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| Advertising Manager |
Fr....ois L...er Subscribers Only
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| Advertising Manager |
An......hie B....rd Subscribers Only
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| Associate Director |
S�.....ien .e Mi.....lle Subscribers Only
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| Account Director |
S...h H....do Subscribers Only
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| Strategic Planner |
B...it C...é Subscribers Only
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| Project Manager |
M...ël R....ez Subscribers Only
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| Project Manager |
C...ia Fle.......dier Subscribers Only
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| Production Company |
M..l Pr.....ion Subscribers Only
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| Director |
N..l Po.....er Subscribers Only
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| Music Composer |
P..l Co.....ier Subscribers Only
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