As the Chief Innovation Officer of MullenLowe UK, Peter is an APAC digital marketing veteran. He spent ten years in Tokyo as MullenLowe Japan and Havas Worldwide MD, and three years opening and running Profero’s Korean operations and leading projects across the region, including Greater China.
Peter picked up the digital leadership reins in 2016 and has overseen the expansion of client relationships with Diageo, Wagamama, Harley-Davidson, NHS, Royal Mail, and Moleskine since then. His team’s efforts were recently rewarded by Effies and DMA’s and formally recognized by Forrester as one of Europe’s leading digital experience providers.