Sr. Creative Copywriter who draws inspiration from culture, art, and spicy food.
I started my journey as a rookie at HeimatTBWA\ where I worked on accounts like Google Maps, FANTA, Hornbach, BMW/MINI, OTTO, Ferrero, and Adidas. I managed to show myself with my contributions to Google Maps and crafting the main slogan for FANTA's pan-European campaign. (Rookies luck)
Joined to 4129 Grey a few days before the pandemic started. Together with a fantastic SWAT team and our captain, we stormed extraordinary projects for brands like Mastercard and Socrates Magazine.
Currently, I continue creating and crafting ideas under TBWA Group for brands like Disney+, McDonald's, BMW Motorrad, MINI, and Carrefour.
For me, intuitional thinking and imagining the perfect end result is the key to solving problems. I like contradictions. I can shift my thinking from tear-jerking drama to the most absurd and entertaining ideas at a fast pace and provide a rich palette of perspectives on a single feature.
I strive to keep my values high, my curiosity sharp, and my creative punches tight. And I am always motivated to learn more.