Title | The Death of The Warsaw Palm |
Brief | A popular public art piece and one of symbols of Warsaw - the plastic palm tree has changed its meaning to become a haunting environmental message: An artificial tree became a real, but withered one on the World Environment Day. The gesture was broadcasted by every major news outlet in Poland and hundreds globally. That happened entirely thru earned media. |
Campaign | The Death of The Warsaw Palm |
Advertiser | UN World Environment Day |
Brand | UN World Environment Day |
Posted | July 2020 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Digital |
Length | |
Creative Director | J...k Wi.....ski Subscribers Only |
Chief Executive Officer (CEO) | M...k S...al Subscribers Only |
Creative Director | L...n Mus.......vili Subscribers Only |
Art Director | T...iz Be....ze Subscribers Only |
Art Director | B....ra B....?a Subscribers Only |
Art Director | F...ks Ma.....ak Subscribers Only |
Chief Executive Officer (CEO) | M...in Pi.....cz Subscribers Only |
Digital Manager | B....sz P...k Subscribers Only |
Creative Team | E...a Ko....cz Subscribers Only |