Peruvian Creative Director with more than 15 years of experience. He studied at the University of Lima and Brother Buenos Aires. His career began at Publicis Peru, then followed by independent agencies in Peru and Argentina. At McCann Lima he achieved his most outstanding recognitions at Cannes Lions, Clio, El Sol, D & Ad, El Ojo and others. He is currently the CCO of McCann Panama, No. 1 Agency in the Crema Ranking of Panama and Most Effective Agency in Effie Panama for 3 consecutive years. In 2021 he was chosen within the Top 5 creatives of El Ojo de Iberoamérica for Central America and the Caribbean.