Di Mayze

Contract Consultant working with Lloyds Banking Group

An independent Data and MarTech Consultant working with clients to accelerate their data capability.Current contracts:Acting Global Head of Data Management for WPPData Strategy Director for MediaComPrevious contracts covered include:Virtual CTO for London & Partners advising on their Marketing Technology stack Programme Director for WPP on Digital Transformation ProgrammesExec coaching for the CTO at ManifestoInsights Training for departments wanting to accelerate their data capabilityOther Activity:A finalist in the Women in IT Awards Data Leader of the Year in 2018 & 2019Attended the Jake Knapp Design Sprint Masterclass in 2018Completed the Open Data Institute Better Data Better Decisions Course see less

Part of the Executive team running the European office for Strategic Marketing Technology Consultancy Acceleration, (part of the Wunderman network within WPP). Acceleration architects, selects and implements marketing technology and are Wunderman's lead agency for services such as customer data consultancy, digital strategy and marketing technology stack review, selection and integration.Our clients included Diageo, Mazda, EY, HSBC, GSK, National Trust, Adidas, The Metropolitan Police and BT. see less

Gained valuable client side experience and presented to the UK board every month. Wrote and gained approval of the business case and necessary investment for a self-service platform, ran the selection process for both back and front end suppliers and worked closely with IT throughout.Led a team of Developers and Project Managers to create the self-service platform including the report design, internal and external stakeholder engagement, user experience and full launch and implementation plan. Led a team of 12 Commercial Analysts and Consultants to work with Suppliers such as Unilever and GSK to generate insights from loyalty data. see less

Invented and launched the UK's first detachable pram wrist strap BuggyTug, closely followed by ToddleTug for toddlers and TeddyTug. The Tugs won numerous awards and are stocked in Asda, Boots, John Lewis and many independent retailers across 16 countries.Leading the business included everything you would expect from a single person start-up; full design and creation of the products, writing copy for all ads and packaging, negotiating with retailers, proposing distribution agreements and finally writing a license proposal, pitching it and securing a global licensee. see less

Leading the Northern FMCG Client Team. Clients include Kelloggs, Mars, Muller, McCain and Warburtons.

Initially joined dunnhumby in a newly created role to project manage the launch of a sophisticated Price & Promotions tool for a large FMCG. Following the successful launch moved to the Media team evaluating the impact of above the line media activity on sales for large FMCGs such as Nestle and Unilever.