Everyone knows me as Vicho, I’ve been in advertising for almost 10 years. In my mind I’m a rapper, even so my biggest collab was write a rap with José Victoria (ecuadorian rapper) for a Pepsi ad. After erase and draw Fido Dido in my notebooks as a child, along with other creatives we managed to do the same on a 98 ft mural and received an award for it; among other recognitions that I got at Lux Awards, El Ojo de Iberoamérica (grand prix), Effies, and Luerzer's Archive.