Lisa Faktor

Associate Publisher: strategy, Media in Canada, Stimulant & Marketing Magazine Nov 2014 – Present

Senior Account Manager, realscreen Jul 2014 – Nov 2014

Account Manager, realscreen Dec 2010 – Jul 2014
Strategically develop and manage accounts for a leading international B2B trade publication in the Entertainment Industry. I create and sell multifaceted advertising campaigns for clients and deliver them through print, digital and sponsorship opportunities.

• Publish a bi-monthly print magazine (realscreen) in reality tv and non fiction film, maintain and sell realscreen.com and create marketing material and sell sponsorship for the Realscreen Summit, Realscren West and Branded Entertainment Forum
• Work with major broadcast networks, production companies, distribution companies and service providers to meet their advertising needs throughout the year
• Excellent at building meaningful client relationships and managing those relationships throughout the year
• Work with clients from ideation to execution on all aspects of their advertising campaigns, providing insight into optimization strategies.
• Constantly achieve sales targets and successfully exceed quarterly targets in print, online and sponsorship.
• Develop sponsorship decks and sell packages for our international events.
• Network with key stakeholders in the industry to maintain personal account and keep overall brand relationships in excellent standing.

Consult on a freelance basis to create events in the film, media and fashion industries ranging from intimate to mass events (30 – 1500 guests). • Work collaboratively with clients to envision and execute unique events that deliver on client objectives which include garnering media attention, generating sponsorship revenues, driving brand loyalty and engagement and launching new brands / products to tastemakers. • Responsible for event ideation, recruiting and managing staff, negotiating and managing diverse array of vendors / suppliers, managing event logistics, guest lists, problem solving and leading the night of team, dealing with press, VIP talent, and sponsors, leveraging social media to create buzz and branding and reporting on success metrics of events.

Responsible for the development, planning and execution of client events and signature company programs• Created spectacular events for tastemakers that offered unique cultural experiences and offered brands creative PR worthy exposure• Developed detailed event calendar for exclusive members culture club• Managed a database of 2000 members ensuring that all needs and requests were met promptly• Negotiated contracts with clients to meet their objectives and to ensure successful outcomes• Created sponsorship decks for large events that showcased value purpose and ROI for brands• Liaised and formed strong relationships within the events, PR and lifestyle industries• Worked extensively with a vast array of brands and products • Proficiently created detailed guest lists and media lists for events of up to 1500 people• Talented at working in high stress situations where immediate and rationale decisions were made