Freddie Chambers
Account Manager at T&Pm
London, United Kingdom
TitleDesign For Everyone (Master)
BriefThe world has not been designed for blind and partially sighted people who often have no choice but to ask other people for assistance, robbing them of their privacy, dignity and right to own their own information. And, like in all areas of design, this is even more evident in products specifically used by women.For instance, over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Accessible design is essential for equality and inclusion - especially accessible design for women, and so to prove change was possible we created a prototype of the first accessible pregnancy test.The designs were released open source, which along with a supporting campaign sparked conversations globally, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality.
Agency
Campaign The Design For Everyone
Advertiser Royal National Institute of Blind people (RNIB)
Brand Royal National Institute for Blind People RNIB

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