Having been in “account services” for over a decade, Anna dislikes the word “services”, as she believes business consultancy should be the offering that truly adds value to her client’s business performance and inspirations to her agency work. This is the mindset she carries, and under her leadership, clients should expect work that is both creative and effective.
Anna started her career in the creative business in the US, servicing Fortune 50 corporations: Wells Fargo Bank and Comcast, as well as Cathay Pacific North America. She soon developed a keen interest in business development, as she genuinely enjoyed (and she still does) learning about a new category and her client’s business.
Returning to Hong Kong, Anna continues to progress in her career, leaving her footprints in McCann, Publicis Worldwide, mcgarrybowen, and Dentsu International. Her client portfolio expands to include DBS Bank, State Street Global Advisors, Marriott International, P&G Swisse, Manulife, BlackRock, livi Bank, Hong Kong Disneyland, and more.
At this moment in time, Anna is determined to work alongside her agency and client partners to bring new height to the work, to help elevate the brand image and develop an unfair advantage for her client’s business.