About me
I started off my career at Coca-Cola Beverages Pvt Limited (CCBPL) in Pakistan but found my calling in advertising 2 years later.
My love for advertising began with Ogilvy in 2013 and I have since worked for other renowned names of the advertising world such as IAL Saatchi & Saatchi as well as MullenLowe in Pakistan. I have now found a new home at BBDO Pakistan as the Director Planning.
Having an experience spanning 50+ brands, from cars to soaps to banks to tea, from for-profit campaigns to campaigns for good, I call myself the jack of all but the master of ONE i.e. strategy. Some of the clients I have worked for include Unilever, Tapal, Kolson, Mondelez, Nestle, PepsiCo, Banks Al-Falah, KIA, Toyota and MG Motors.
I have recently had the honour of being recognised as a 40 Under 40 for the year 2020 by the prestigious Campaign Asia – which recognises talent changing the marketing world in Asia Pacific. I also made the Pitch List 2021 as a Super Person in the creative industry getting things done.
