Every time The President of Costa Rica addresses the country with a message, he uses a sign language interpreter at the bottom of the screen. On September 28th, International Deaf Day, we created original content, in order to give the deaf community a message of inclusion.
In the content, we took over the screen switching the classic small frame, to place the interpreter on the full screen instead. This way, we showed the deaf community how they are highly important to the Costa Rican government.