Creative Direction Associate Manager
at
CreativeDrive part of Accenture Interactive
San José , Costa Rica
Overview
In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team.
Idea
Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans.
In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team.
Idea
Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans.
More Work
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