Gerardo Saavedra

Gerardo Saavedra is Founder and Chief Creative Officer at Felipa: Creative Studio, an independent agency based in Mexico City and focused on advertising and communication solutions. He previously worked in agencies such as Terán/TBWA, Publicis Mexico, Jung Von Matt Hamburg, and as Creative Director at Miami Ad School Mexico City.

He has been recognized by festivals such as Art Directors Club, New York Festivals, Wave Festival, Circulo de Oro, FIAP, Ojo de Iberoamérica, WINA, Ángel de la Radio, Caracol de Plata, FePI, Effie Awards, as well as the Gold winner of the Cannes Young Lions Health Award in 2018. During his career, he has worked with brands such as Coca-Cola, LEGO, Uber, Uber Eats, Sabra, Goldfish Snacks, Riot Games, Bayer, among others.

For the last 7 years, he has been a professor at Miami Ad School Mexico City where he has coached and leads his students to achieve almost 100 awards at national and international creative festivals, shaping a new generation of creatives in the country.