AWARDS
"The French Arabic", Renault Egypt.
Gold at MENA Effie 2016.
"Wall and Chain", Airbnb.
Graphite Pencil at D&AD 2015.
People's Voice Award at the Webby Awards 2015.
Bronze Nail at ADC Germany 2015.
Bronze Award at LIA 2015.
Silver Award at EPICA AWARDS 2015.
"Six Degrees of Separation", Amnesty International.
Bronze Nail for Print at Junior ADC Germany 2015.
Bronze Fudge Award at Miami Ad School Berlin Dec 2014.
"The fastest in the outernet", DHL.
Top Dog Best of Show Gold Award at Miami Ad School Berlin Dec 2014.
ABOUT ME
My passport is Egyptian, my childhood is French,
my pen is English and my heart is German.
Ten years of climbing the strategy ladder brought me to its top.
I was still hungry for growth; so I left the highway looking for dirt roads.
Armed with my determination and strategic compass,
I went on the quest to conquer my lifelong love: writing.
The master strategist merged with the copywriter newbie,
and allowed her to look at the bigger picture, to translate strategies
into insightful copy that brings concepts to life.