When does the game stop being a game and become your life?To address this issue in the new responsible gambling campaign by Stoiximan, we used some of the most recognisable players of the Greek Super League to play themselves. Wearing their soccer club kits and being totally in the “game zone”, they appear in instances of their everyday life, awkwardly out of place. Thus symbolizing that when a player (of sports betting in our case) is always “in” the game, it simply stops being a game.