About me
VP of Creative at Oura, Ex- Nike SB & Apple
Visionary, award-winning, and dynamic senior brand, creative & marketing executive, I bring unmatched hands-on experience innovating and executing 360 creative, across social, brand, storytelling, web, experiential & gaming channels of industry giants, such as Apple & Nike.
Sector Experience
Awards
People I worked with
Lucas Mayer
Founder / Music Director
DaHouse.cc
Jonathan Garcia
Director of Photography (DOP)
Lemmz Productions
Patrick Matzenbacher
Associate Creative Director
Area 23, An IPG Health Company
Emily Carman
Associate Creative Director
Area 23, An IPG Health Company
Piu Afonseca
Associate Creative Director
Area 23, An IPG Health Company
My Work
SEE ALL WORKUnseen Housewives 2
- BRAND:
- Unchained At Last
- AGENCY:
- Area 23, An IPG Health Company
Unseen Housewives 1
- BRAND:
- Unchained At Last
- AGENCY:
- Area 23, An IPG Health Company
Unseen Housewives
- BRAND:
- Unchained At Last
- AGENCY:
- Area 23, An IPG Health Company
Positions
VP of Creative
ŌURA
United States
2021 - Present (3 years 10 months)
Portland, Oregon
VP of Creative Jun 2021 - Present
Lead the creative vision and implement across Oura channels. Oversee 360 campaigns across Brand commerce, advertising, interactive, lifestyle/product photography, athlete/ambassador/community stories and social platforms. Lead the creative vision and implement across Oura channels. Oversee 360 campaigns across Brand commerce, advertising, interactive, lifestyle/product photography, athlete/ambassador/community stories and social platforms.
VP of ContentVP of Content Jan 2021 - Jun 2021
VP of Creative Jun 2021 - Present
Lead the creative vision and implement across Oura channels. Oversee 360 campaigns across Brand commerce, advertising, interactive, lifestyle/product photography, athlete/ambassador/community stories and social platforms. Lead the creative vision and implement across Oura channels. Oversee 360 campaigns across Brand commerce, advertising, interactive, lifestyle/product photography, athlete/ambassador/community stories and social platforms.
VP of ContentVP of Content Jan 2021 - Jun 2021
Creative Director
Apple
United States
2014 - 2021 (7 years)
Creative Director Jul 2015 - Jan 2021
Leadership role overseeing global creative, editorial & talent strategy for Apple’s Shot on iPhone — focusing on iPhone product launches, brand values, and creative storytelling for robust marketing. Directed creative development and oversaw all photography and film Shot on iPhone stories published to Instagram, YouTube & Keynote. Developed/executed quarterly content strategies for current products & iPhone apps. Owned decision-making for concepts, creative/production, strategy, and quarterly story programming strategy and content.Leadership role overseeing global creative, editorial & talent strategy for Apple’s Shot on iPhone — focusing on iPhone product launches, brand values, and creative storytelling for robust marketing. Directed creative development and oversaw all photography and film Shot on iPhone stories published to Instagram, YouTube & Keynote. Developed/executed quarterly content strategies for current products & iPhone apps. Owned decision-making for concepts, creative/production, strategy, and quarterly story programming strategy and content.
Director - Brand Marketing & Creative Strategy Mar 2014 - Jun 2015
Recruited to this newly formed role to launch a new department and lead the reset of digital and social strategy for product launches and Apple Keynote events, including leading a 5-person team, comprised of managers and an associate director. Reported to and collaborated with the Senior Strategy Director, as well as with the VP and CMO for large-scale initiatives.
Leadership role overseeing global creative, editorial & talent strategy for Apple’s Shot on iPhone — focusing on iPhone product launches, brand values, and creative storytelling for robust marketing. Directed creative development and oversaw all photography and film Shot on iPhone stories published to Instagram, YouTube & Keynote. Developed/executed quarterly content strategies for current products & iPhone apps. Owned decision-making for concepts, creative/production, strategy, and quarterly story programming strategy and content.Leadership role overseeing global creative, editorial & talent strategy for Apple’s Shot on iPhone — focusing on iPhone product launches, brand values, and creative storytelling for robust marketing. Directed creative development and oversaw all photography and film Shot on iPhone stories published to Instagram, YouTube & Keynote. Developed/executed quarterly content strategies for current products & iPhone apps. Owned decision-making for concepts, creative/production, strategy, and quarterly story programming strategy and content.
Director - Brand Marketing & Creative Strategy Mar 2014 - Jun 2015
Recruited to this newly formed role to launch a new department and lead the reset of digital and social strategy for product launches and Apple Keynote events, including leading a 5-person team, comprised of managers and an associate director. Reported to and collaborated with the Senior Strategy Director, as well as with the VP and CMO for large-scale initiatives.
Global Digital Brand Director for Nike Skateboarding, Snowboarding & Surfing
United States
2007 - 2014 (7 years)
Tapped to lead the category reset, digital creative and strategy for Nike’s Skateboarding, Snowboarding, and Surfing categories in 20+ countries—overseeing all digital creation and content for the brand websites, social channels, retail stores experiences, events, featured films and Nike SB mobile app. Managed $12M annual budget, as well as 2 agencies and 7 direct reports, including Managers and Strategists. Reported to the GM of the Sports Category quarterly; pitched concepts to the Category VP; and pitched category digital innovation plan to all of Nike’s VPs, CMO and Mark Parker the CEO annual
Education
Masters, Information Architecture Design
2002 - 2004 (2 years)
Other professional activities
PHNX 2022
Awards Jury Member
