Julie Frédérickx

After a master’s in marketing communication & Advertising at IHECS, Julie starts her career in 2013 at Le Public System Hopscotch in Paris, a digital activation and PR agency. She then quickly joins the Ogilvy family in Paris and works for brands such as Nestle-Lactalis, Mondelez Prince or the Red Cross.

In 2014, she moves back to her hometown. At Ogilvy Brussels, she witnesses the birth of Ogilvy Social.Lab and next to her brand strategy background she develops her skills in Social Content Strategy, CRM and Engagement Planning. As a Strategic Planner she helps creating the new strategic offer for global clients such as Nespresso or Hellmann’s. This new way of thinking advertising engages audiences through authentic storytelling and sophisticated distribution leveraging social intelligence.

For the Belgian market, she specialises in destination marketing and launches two campaigns. One to restore Belgium’s image after the 2016 terrorist attacks and a second one to commemorate the World War I Centennial in Flanders Fields. These two campaigns won 4 Euro Effies and the Grand Prix, helping Ogilvy Social Lab Brussels becoming Agency of the year in 2018.

In 2019, Julie takes a sabbatical year to backpack solo across Central and South America. Exploring and being curious is Julie’s second nature that’s why she finds it easy to move between different cultural tribes, quickly getting under the skin of that makes them tick.

She then comes back at Ogilvy Social.Lab as a Senior Strategic Planner for the Belgian HQ while supporting Social.Lab offices around the network and growing local junior profiles.
In the past year she helped build the creative reputation of the local business by protecting the integrity of a big idea as it is deployed across platforms.

Next to her advertising job, Julie also teaches Brand Strategy at IHECS university.

When she is not at the agency, you’ll probably find Julie moulding ceramics or refurbishing old furniture, a passion she inherited from her dad.