Janeth Vázquez Angulo

- Formed and directed creative teams for digital and social media campaigns for consumer packaged goods (CPG) and entertainment brands.
- Successfully achieved key performance indicators (KPIs) for digital marketing campaigns across various social media platforms.
- Collaborated with cross-functional teams to deliver outstanding creative and marketing solutions.
- Covered large-scale events for entertainment brands.
- Produced content that went viral on social media.

• Analyzed different audiences to find key insights to jump into the conversation with innovative and creative strategies for CPG, Banking, Technology, Entertainment, Apps, and Retail brands. These helped brands increase their relevance in key moments.
• Read, interpreted, and implemented disruptive solutions using data.
• Strong product acumen for creative and business capabilities for brands.
• Identify, prioritize, and secure business development according to creative demands. • I educated clients and advertising agencies about innovation on the platform, brand voice, and best practices in over 15 training sessions and workshops to increase customer engagement.
• Responsible for being the Twitter brand advocate, delivering successful campaigns, concepts, and always-on brand initiatives.
• I worked with cross-functional teams in integrated solutions and proposals to achieve the brand’s KPIs and goals, finding new insights and market opportunities.
• Teamed with Client Partners and Content Strategists to fulfill the client’s goals with Twitter Next Creative ideas for the Spanish-speaking Latam region. As a result, I won a Worth Talking About Award for a creative and innovative campaign for Nike Women that had significant engagement among the audience.

• Led a creative and art team of five members that serves two agencies, Eleven and G64. • G64 specializes in Gaming with accounts like Bethesda, Epic Games, Square Enix, Riot Games, and Activision.
• Brought to life monthly gaming streaming and tournaments on Twitch.
• Supervised and coordinated a production team for its creation.
• In addition, Eleven also had Pharma, Lifestyle, Baby products, and Real State brands, which made our challenges and creative capabilities diverse with different KPIs.
• Managed social media accounts with creativity and strategic vision, working with a production team for video formats and product shots that increased the visual impact of the content.
• Secured five new accounts in three months by crafting and presenting pitches breaking into new industries.

• Managed the team that ideated and executed the creative strategy and social media content for Tier 1 Pharma, Automotive, Retail, and Gambling accounts.
• Connected with different audiences through social media content.
• I drove an award-winning campaign (Circulo Creativo 2019, three categories) against femicide for an NGO. I coordinated cross-functional teams to craft the campaign's execution and worked with activists to develop the project.

• Coordinated and led a three-member creative team for CPG, Toys, Technology, and Retail accounts.
• Won new business opportunities and brought seven new accounts thanks to teamwork and strategy. Managed social media accounts with human-centric insights.

• Worked with agencies such as Wunderman and Draftline in pitch, creative ideas, and art direction for CPG, Alcohol, and Technology brands. Planned and crafted campaigns with highly creative standards.

• Designed, created, and directed the art and creativity for digital campaigns for a Tier 1 Technology brand, one of the agency's most important accounts.
• Managed the times, deliveries, and deadlines for new projects and campaigns.

• I coordinated, directed, and led a three-member team for CPG and Toys accounts.
• We won a crucial pitch for the team: Old Spice. This project was a significant achievement for the agency. It was one of the most innovative at that moment and won advertising awards (Círculo Creativo).

• I created innovative campaigns and directed art for Automotive accounts.
• I managed and coordinated the deliveries and deadlines of the team.

• I worked in campaigns, interface design, content, and app design for CPG, Lifestyle, Travel, Banking, Technology, and Alcohol brands.
• I brought to life innovative digital formats for different campaigns.
• I managed social media accounts with creativity and strategic vision.
• I collaborated and won 4 important pitches for the agency.

• I designed print and digital content for Renault, DHL, Universal Music Group, and EMI Music.