Why did you think it was important to join the PHNX jury this year?
To see the latest in advertisements all around the world and be able to see great talent from everywhere.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It's essential to have diversity and different points of view, that help to enrich the criteria for judging the best campaigns and ideas
What do you think of the idea of free entry until the shortlist stage?
That helps small agencies and brands to submit their work and be able to grow; it also helps to see great work that could not be able to enter festivals due to budget and increase their possibilities of being recognized
How would you define the perfect PHNX Awards winner?
Outstanding idea, execution and results
What is having the biggest impact on creative trends at the moment?
The most significant impact is reaching and connecting wider audiences and being culturally relevant
Who would you nominate as your two or three “creatives of the year”?
It isn't easy, I will have to see the work of the competitors. A great idea could be a local one we haven't seen yet