Alexandre Scaff

Alexandre Scaff

Creative Director at São Paulo
São Paulo, Brazil

About me

I am Alexandre Scaff
I chose to be an advertiser for lack of option.
I love what I do. As much as playing tennis.
There are campaigns that make me proud of my chosen profession: “#Likeagirl”, “Real Men of Genius”,
“Whassuuup” and almost all for Nike.
I learned my craft in practice and reading the Yearbooks of the São Paulo Creation Club.
I believe in the power of a good idea. All the people who changed the world believed in an idea.
I've worked with almost all the biggest advertisers in Brazil: Washington Olivetto,
Nizan Guanaes, Ruy Lindenberg, Marcelo Serpa.
In the best agencies in Brazil: DM9DDB, Y&R, Leo Burnett, Grey, AlmapBBDO.
I was the 45th most awarded creative in the world in 2008.
My “Galpões” campaign for Fiat Ducato, was elected by Archive magazine as one of the best 200 of the decade.
I won 6 Cannes Lions, including Silver Lion Films for “Lance Final” campaign.
Plus: One Show, LIA, Clio, D&AD, FIAP, ANDY, among others.
I think the world is always getting better. Despite the politicians.
Nothing makes me happier than my family's well-being.
I am married to the beautiful Carol and I have two beautiful boys.

Languages
  • English - Pro
Art Director
Havas Worldwide Brasil
São Paulo, Brazil

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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