Wayne Best

Wayne Best, Chief Creative Officer, New York

In Wayne’s career he has built mars, blown up a Yugo, had awkward conversations with Donald Trump, and waited countless hours for Sean “P-Diddy” Combs to show up on set. He joined VMLY&R in August of 2019 as Chief Creative Officer of New York. In addition to overseeing work in the NY office, he is the global creative lead on Dell Technologies.

Wayne has a history of creating engaging work that is entertaining, as well as effective. While on Verizon he helped create the First Responders work that won Cannes lions. His Walmart work for the Oscars and “Famous Cars” effort for the Super Bowl helped shift perceptions of the brand. For Macy’s he created the CBS 30 minute animated holiday special Yes, Virginia, which has been running in primetime for the last 10 years. And the New York Post called his Virgin Mobile “Chrismahanukwazakah” commercial the best holiday spots of all time.

Wayne has also served as a judge many times, including being the jury chair for the Art Director’s Club Hybrid awards, which honors the most innovative and game-changing work. He also spent years as Chair of the Ad Council’s Creative Review Committee and has been on panels at the AAAA’s.