I knew what I wanted to do since I was thirteen. A friend from summer camp collected print ads and from that moment I realized that Advertising was a mixture of all of my interests ➤ art, design, data, concepts and that particularity about ideas that I like so much.
I was inclined towards ATL but then I started working in BTL and the digital field, even coming up with an app for tablets (which was happily on Apple Store) when I didn’t even have internet on my phone. I was UX Writer and Community Manager when these categories weren’t that well known. I have a planner inside of me that enjoys reaching a strong concept through the information and learning of everything that is related to the product. But above all I feel at ease knowing I can be versatile and functional as a creative. In the end, ideas are ideas.
Since 2010 I’ve worked in Ogilvy & Mather, Geometry, Human, Avatar and other agencies from Argentina.
In this moment I work freelance for GUT, BBDO, TBWA, Inpulse(Miami), DAVID, VMLY&R, McCann, Anita&Vega and other agencies and film companies.
I’ve participated in projects for Warner Music Latam, Discovery Latam, The Coca Cola Company, The Walt Disney Company, Johnson & Johnson, Volkswagen, Chandon, Dog Chow, Centrum, American Express, Missing Children, Santander Río, Dove, British American Tobacco, Fox, Kotex and others brands.