Daniel Iacobucci

Daniel Iacobucci

Head of strategy at On the nose
Sao Paulo, Brazil

About me

Head of strategy, based in Sao Paulo - Brazil, specialized in creative narratives, branding, comms-planning and problem-solving. Within the last 15 years, have been working for global and local agencies such as Publicis, Dentsu, TBWA, MRM McCann, Suno United Creators; developing strategic solutions and creative narratives for Nestlé, Chevrolet, Discovery Networks, Nissin, Toyota, Sanofi, iFood.

Languages
  • English - Pro
  • Portuguese - Native

Positions

Head of Strategy
On the nose
Brazil
May 2023 - Present (1 year 9 months)
Creative strategist for special projects and clients such as:
- CBF (Brazilian Squad of football)
- Neon (digital creditcard)
- Tecban (digital banking solutions)
- Podpah (special projects)
Strategy Director
SUNO UNITED CREATORS
Brazil
January 2022 - May 2023 (1 year 4 months)

Strategy leader for iFood account in Brazil, for B2B, B2C and Social media content.
+Heineken strategist leader (Lagunitas and Eisenbahn beers)
Strategy Director
São Paulo, Brazil
January 2021 - January 2022 (1 year)
Strategy leader for SANOFI in Brazil:
- Enterogermina
- Allegra
- Dulcolax
Strategy Director
Shanghai, China
September 2019 - December 2019 (3 months)
Strategist for prospects of the agency and BMW.
Strategy Director
Sao Paulo, Brazil
November 2016 - August 2019 (2 years 9 months)
Strategist for clients such as:
- Nissin
- Toyota
- Canon
- Ajinomoto

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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