Joe Cahill Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I think being a part of jury in design is alway so important due to the nature of our work, design is for everyone so gathering insights from everyone will only make the best of the best rise to the top because they will appeal to the larger audience.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Everyone sees design from a unique perspective, I may focus on the design and usability of something while someone who focus' on content may see it a little different and someone in marketing may see a unique angle as well.
What do you think of the idea of free entry until the shortlist stage?
I think it will give applicants some validation on how good their work is, if you are shortlisted it shows you have beat out a substantial section of the work and paying for it see how far you go is an easy investment at that point.
How would you define the perfect PHNX Awards winner?
If you are looking to win any award you have had to do the work in researching the problem, and creating an engaging solution. When you do that we all can see it, and it makes it easy to hand over an award.
So excellence is determined by the work you do, the love you bring to it and innovation you strive to achieve.
So excellence is determined by the work you do, the love you bring to it and innovation you strive to achieve.
What is having the biggest impact on creative trends at the moment?
It's hard not to say AI at this point, but I think outside of that there has been a shift on how we be creative in the insanely varied ways people are consuming it. Good advertising or product can't just be great on a TV, or a Phone it has to be so flexible and adaptive to hit us everywhere.
Who would you nominate as your two or three “creatives of the year”?
I will have to break it out into 3 categories
Advertising: Maximum Effort with all the work they did with State Farm, movies, and all the things Ryan Reynolds owns.
Product: CapCut bringing easy video editing for social and constantly pushing the platform and technology to create fun experiences.
Site: Synchronized Studio, creating such gorgeous work in the realm of design with beautiful site experiences that feel like art.
Advertising: Maximum Effort with all the work they did with State Farm, movies, and all the things Ryan Reynolds owns.
Product: CapCut bringing easy video editing for social and constantly pushing the platform and technology to create fun experiences.
Site: Synchronized Studio, creating such gorgeous work in the realm of design with beautiful site experiences that feel like art.
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