About me
Linda A. Fanaras, ceo/strategist, is highly experienced in branding analysis, the development of integrated digital and traditional marketing campaigns, and the formulation of creative concepts for corporations, government, and non-profits. Her proficiency in transforming market research into powerfully branded, strategic marketing campaigns has exceeded client expectations. As a result, Linda is well known and respected with expertise on brand positioning, media planning, public relations programs and assisting clients with new customer acquisitions. Her firm has won national and regional creative, digital marketing and campaign awards.
Formerly the vice president of marketing at RealWorld Corporation (currently Microsoft®), she has managed multi-million dollar budgets and complex marketing plans, and knows what it takes to execute successful, concept-driven integrated marketing campaigns. Linda is dedicated to the latest advancements in marketing, holding a Board position on the American Association of Advertising Agencies’ (AAAA) New England Governor’s Council, and membership in the AAAA Diamond Forum, which serves as a national collaboration team to develop best practices for agencies.
Linda also holds a Board position with the Business and Industry Association (BIA), and is also on the Governance and Executive Committee. She was honored with the 2015 National Diversity Council, 2015 Enterprising Women, SBA Woman-Owned Business of the Year, BBB Torch Awards, and NH Business Review Business Excellence Award in Media & Marketing.
Certified by the American Management Association in New York, she is qualified in the facilitation of competitive strategic planning sessions with high-level management teams. Linda has presented seminars on new media strategies for the Boston Chamber, AICUM (Association of Independent Colleges and Universities), WBENC (Women Business Enterprise Network), UPCEA (University of Continuing Ed) and the University of Chicago.
Talent you might be interested in
My Work
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Linda is highly experienced in brand analysis and structure, positioning and messaging that engages, the development of integrated digital marketing campaigns, and the formulation of creative concepts for B2B manufacturing and software technology. Using a proprietary process, she has developed a system for transforming market research into powerfully branded, strategic marketing campaigns, with messaging that connects, engages and motivates. Her proficiency in the process has exceeded goals for well-known brands through the unique skill of enhancing brand perception and accelerating brand awareness.
Formerly at RealWorld Corporation (currently Microsoft®), she has managed multi-million dollar budgets and complex digital marketing plans, and knows what it takes to develop, manage and execute successful, concept-driven digital marketing campaigns that drive results.
Linda is dedicated to the latest advancements in marketing, holding a Board position on the American Association of Advertising Agencies’ (AAAA) New England Governor’s Council, and membership in the AAAA Diamond Forum, which serves as a national collaboration team to develop best practices for agencies. She was honored with Top-Women Led Businesses, SBA Women Owned Business of the Year, Outstanding Women in Business Award, and NH's Top 200 Most Influential Business Leaders.
She is certified with the WBENC and as a WOSB. Linda is available to serve on selected board positions, and as a featured national speaker on topics related to branding, messaging and marketing strategy.
