Jane Rubin

Jane Rubin

Owner, Executive Creative Director at TOTALVIEW Global
New York, United States

About me

A Creative Director and Artist, I was a Selected Artist in The Whitney Museum ISP, where I exhibited larger-than-life paintings in 1990.

During the early 1990s, while freelancing at J. Walter Thompson, FCB Health, and Avrett, Free & Ginsburg, I skipped lunches and created my own ad campaigns — the concepts, art direction and design, and the words. I am a "both-brained" Creative Director who provides conceptual strategy, art direction, design, and copywriting to my clients, start-to-finish.

In 1996, Ed McCabe (the original "Madman") hired me as his Art Director and appointed me Creative Director on Interactive. I was the CD for an interactive campaign for SVA and for Reliance Insurance, featured on The Bloomberg Terminal. I also Art Directed a Super Bowl billboard for ESPN. As Creative Director at BSA Advertising, I led campaigns across a range of verticals. In the early 2000s, I was contacted by a VoIP company near the NYSE who hired me as CD and gave me the freedom to launch TOTALVIEW.

In 2003, FuturePath Trading, a Futures Brokerage in Chicago, contacted me to compete for their business. I beat several larger agencies, and FuturePath put me on long-term retainer. Virtually all TOTALVIEW accounts have been won through referral, no pitch needed. Working remotely from my painting studio in New York City, I have provided consistently remarkable — documented — results to clients, including B2B and B2C cross-platform campaigns and design.

"If you want mediocre go with the next company, but if you want genius, true professionalism and just absolute amazement go with Jane Rubin." — Donjo Franklin, CEO, Franklin Global Capital

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