Mauro Sanjinés López Interview(s)

I think it is very important that as creatives we should always be in touch with new, fresh, risky, powerful ideas to learn and absorb a bit of creativity from around the world.

Incorporating a hybrid jury of creatives, strategists, clients and professionals from diverse industry sectors makes for a rich and balanced evaluation. This diversity ensures that multiple perspectives are considered, from artistic innovation to strategic viability to audience expectations, enriching the evaluation process with in-depth dialogue and more effective solutions that reflect the complexities of the creative and business environment.

I see it as a strategy that democratizes participation, encouraging a more diverse and global competition. This not only increases the quantity and quality of submissions, but also offers all agencies, large or small, an equal opportunity to be recognized for their creativity, thus enriching the festival with a wide range of creative perspectives.

The ideal winner of the PHNX Awards stands out for its exceptional creativity and social impact, setting new standards in the industry. It must be an innovative, strategically coherent and inspiring work that not only demonstrates artistry and technique, but also a palpable passion of the team in its creation. It reflects the spirit to innovate, impact and inspire, evidencing the dedication put into the work process.

Digital innovation and generative artificial intelligence are ushering in a new era in creativity, offering tools that democratize content production and enable unprecedented artistic explorations. These technologies are not only transforming the way art is created and experienced, but also raising debates about ethics and originality. This is a time of unprecedented exploration, where technology amplifies our ability to innovate and connect emotionally, ushering in a new era in creativity.

In this festival, where every year we meet new promises and emerging talents, it would be difficult to choose only 3 "creatives of the year". The beauty of this event lies precisely in discovering those future favorites, those visionaries who open our eyes to new possibilities and inspire us with their freshness. So, instead of naming just a few, I prefer to celebrate the spirit of exploration and passion that they all bring and who manage to prove that the future of the industry is full of promise.