Ministry of Environment - "The Unsinkable Truth: One dead sea is enough"

VMLY&R Amman

VMLY&R Amman Amman, Jordan

12071

Title	The Unsinkable Truth: One dead sea is enough
Brief	Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface in Jordan, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.
Agency	VMLY&R Amman
Campaign	The Unsinkable Truth
Advertiser	Ministry of Environment
Brand	Ministry of Environment
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	107 seconds
Creative Director	E..d K....at Subscribers Only
Art Director	E..d K....at Subscribers Only
Art Director	Z..d A...i Subscribers Only
Copywriter	S...ha .l T..d Subscribers Only
Agency Producer	J...na S...eh Subscribers Only