About me
Multicultural creative director, born and raised in Brazil, matured in the US. I started my career at Lápiz/Leo Burnett Chicago.
My passion for the business has allowed me to create ideas across different mediums and for a variety of clients, such as Coca-Cola, Allstate, P&G, Kellogg's, McDonald's and MillerCoors.
My work has been recently recognized by prestigious award shows, such as El Ojo de Iberoamérica, USH Idea Awards, Addys.
Specialties: Art Direction, Concept Development, Creative Strategy.
Sector Experience
My Work
SEE ALL WORKPerfect
- BRAND:
- McDonald's
- AGENCY:
- Moroch
Create It
- BRAND:
- McDonald's
- AGENCY:
- Moroch
Conquer
- BRAND:
- McDonald's
- AGENCY:
- Moroch
Positions
Leading social media as well as traditional media for clients in the McCormick portfolio (Zatarain's, Gourmet Garden and Thai Kitchen), as well as Florida's Historic Coast. Highlights so far have been shooting a Facebook Live event as part of a campaign that exceeded engagement KPIs and featured the legendary Tank from Tank and the Bangas as a host. Key player in high-performing new business team.Leading social media as well as traditional media for clients in the McCormick portfolio (Zatarain's, Gourmet Garden and Thai Kitchen), as well as Florida's Historic Coast. Highlights so far have been shooting a Facebook Live event as part of a campaign that exceeded engagement KPIs and featured the legendary Tank from Tank and the Bangas as a host. Key player in high-performing new business team.
Skills: Adobe Illustrator · Brand Strategy · Interactive Marketing · Marketing Strategy · Content Strategy · Social Media · Digital Marketing · Social Media Marketing
Skills: Adobe Illustrator · Brand Strategy · Interactive Marketing · Marketing Strategy · Content Strategy · Social Media · Digital Marketing · Social Media Marketing
Associate Creative Director
Los Angeles, United States
2016 - March 2019 (3 years 2 months)
Associate Creative Director - Oct 2016 - Mar 2019
Leader of a high-performing team in charge of creating 360° campaigns for the Hispanic, Black and LGBTQ markets for Lexus USA.
Skills: Adobe Illustrator · Interactive Marketing · Content Strategy · Social Media · Digital Marketing
Sr. Art Director Feb 2016 - Oct 2016 (Chicago)
Involved, from start to finish, in all strategy, ideation, production and post-production of all Woodbridge and Meiomi luxury wine brand efforts. Team lead for all social media efforst for State Fair Corndogs. Key player in several new business wins, including Nike React and NYPD.
Leader of a high-performing team in charge of creating 360° campaigns for the Hispanic, Black and LGBTQ markets for Lexus USA.
Skills: Adobe Illustrator · Interactive Marketing · Content Strategy · Social Media · Digital Marketing
Sr. Art Director Feb 2016 - Oct 2016 (Chicago)
Involved, from start to finish, in all strategy, ideation, production and post-production of all Woodbridge and Meiomi luxury wine brand efforts. Team lead for all social media efforst for State Fair Corndogs. Key player in several new business wins, including Nike React and NYPD.
Other professional activities
PHNX 2023
Awards Jury Member
