Anne Ngatia

Anne Ngatia

Growth & Marketing Lead+ Consultant at Statsspeak Group Ltd
Nairobi, Kenya

About me

Experienced and accomplished marketing and advertising professional with over 15 years of proven strategic leadership and management expertise. Demonstrated success in driving growth, fostering collaboration, and strengthening brand reputation in dynamic advertising and marketing. Below are some of my noteworthy commendations:

*David Ogilvy Pipe Award for Outstanding Performance (2019).
*Certificate of Recognition for Memo 100X (2019).
*Received recognition for my exceptional module on Advertising and achieved outstanding results from my class (International School of Advertising in Nairobi).
* Dubai Lynx Award in 2015

I pride myself on my ability to think strategically and identify opportunities for growth and improvement. I am a skilled communicator and collaborator, with a demonstrated ability to build strong relationships with clients, stakeholders, and colleagues at all levels.

As a leader, I am committed to creating a positive and inclusive work environment, where all team members feel valued and supported. I believe in leading by example and am passionate about empowering others to reach their full potential.

Languages
  • Swahili - Native
  • English - Native
  • Spanish - Basic

Positions

Co-Founder- Growth & Marketing Lead
Statsspeak Group Limited
Kenya
April 2023 - Present (1 year 8 months)
As a Growth and Marketing Lead at Statsspeak, I leverage my 15+ years of marketing and advertising experience and my to help businesses make better decisions with data. Statsspeak is a data analytics company that provides insights and solutions for various industries and regions.

I lead a team of marketers and analysts who collaborate with product and engineering teams to enhance user experience and retention. I also manage the marketing budget and strategy, aligning them with the company's vision and goals. My passion is to use data to understand customer behavior, optimize campaigns, and drive growth. Previously, I was a deputy managing partner at Ogilvy Africa, where I spearheaded strategic initiatives and built a powerhouse Agency brand across 39 markets.
Regional Deputy Managing Partner-Strategic Initiatives (Growth & Reputation)- Sub Sahara Africa
Nairobi, Kenya
January 2021 - August 2023 (2 years 7 months)
In this position, I assist the Managing Partner to identify and drive strategic initiatives, business growth and revenue generation for the organization within the region while also, managing and enhancing the reputation of Ogilvy Africa within the Sub Sahara Africa region. This includes overseeing the implementation of brand-building activities, maintaining positive relationships with clients, industry stakeholders, and the media, and ensuring that the organization maintains a strong industry presence. I also provide leadership and guidance to a team of professionals within the region.
Deputy Managing Partner
Nairobi, Kenya
May 2018 - December 2020 (2 years 7 months)

Responsible for the growth of the unit P&L, through the organic and net new business growth-success of bringing in Business worth USD 750,000
Client relationship lead-Key Businesses Airtel KE, Kenya Airways IMC solution across 50 markets including the launch of NBO-NYC route, BAT (Responsible for winning and launching the LYFT oral nicotine pouches in Kenya (First launch of the product in Africa) NCBA- Responsible for Landing the brand after a historic merger of two-tier two banks
Business Head
Nairobi, Kenya
April 2016 - April 2018 (2 years)
Business Lead - Kenya Airways-Communications partner during Capital Optimization
Lead Growth efforts for the Business unit, Grew unit Net sales by USD 500K in 2 years
Dy.Managing Partner- Strategic Initiatives
Nairobi, Kenya

Education

Business, Management, Marketing, and Related Support

Bachelor of International Business Administration (Marketing)

Studies in progress

Trade Organizations

Other professional activities

International school of advertising Kenya

Training
January 2015 - December 2015 (11 months)

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