About me
Award winning creative and strategis, with more than fifteen years of experience.
I have worked with clients such as Toyota, Apple, Unicef, Rushbet, IOM, Mercado Libre, Hyundai, FILA, Sodexo, P&G, the Colombian Government and Tissot, leading projects and campaigns for Usa, Colombia, Mexico, Brazil, Ecuador, Peru, Panama, Honduras and Guatemala .
My job consists of developing communication strategies and creating content focused on improving clients commercial performance.
Languages
- Spanish - Native
- English - Pro
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Positions
CCO - Partner
Spectro Group
Colombia
February 2024 - Present (11 months)
Chief Strategy Officer and Partner in Spectro Group.
Working with household name brands such as Toyota, Rushbet, Unicef, USAID.
As a award winning creative director with more multiple awards in global, regional and national festivals such as Sabre Awards, Wina, FICE, FEPI and El Dorado, I decided to team up with Spectro Group to deliver creative content, video marketing and strategy to a whole new level.
Working with household name brands such as Toyota, Rushbet, Unicef, USAID.
As a award winning creative director with more multiple awards in global, regional and national festivals such as Sabre Awards, Wina, FICE, FEPI and El Dorado, I decided to team up with Spectro Group to deliver creative content, video marketing and strategy to a whole new level.
Creative director Latam
Atrevia
Colombia
October 2022 - February 2024 (1 year 4 months)
Creative director for Colombia, Ecuador, Brasil and Bolivia.
Working with brands such as: Unicef, .Co a Godaddy Company, Naturgas, Reybanpac, Flowers of Colombia.
With my team we obtained the first awards for the Atrevia Network in Latam, getting:
2 Sabre Awards in 2023:
The Diamond Sabre Award for Superior Achievement in Brand Building with UNICEF
Gold Sabre in the Mining and Extractive Activities category with Naturgas
2 WINA Awards in 2023:
Bronze in PR causes category - UNICEF
Honorable Mention Category Better World - UNICEF
And the first ever Atrevia got nominated to the PYM TOP 10 for best Branded Content in 2024 with UNICEF
Working with brands such as: Unicef, .Co a Godaddy Company, Naturgas, Reybanpac, Flowers of Colombia.
With my team we obtained the first awards for the Atrevia Network in Latam, getting:
2 Sabre Awards in 2023:
The Diamond Sabre Award for Superior Achievement in Brand Building with UNICEF
Gold Sabre in the Mining and Extractive Activities category with Naturgas
2 WINA Awards in 2023:
Bronze in PR causes category - UNICEF
Honorable Mention Category Better World - UNICEF
And the first ever Atrevia got nominated to the PYM TOP 10 for best Branded Content in 2024 with UNICEF
Creative and Operations Director
Apple Tree Communications
Colombia
January 2020 - October 2022 (2 years 9 months)
Director of Operations and Creativity for the accounts of IOM (International Organization for Migration of the UN), JAC Motors, Naturgas, Gerdau Diaco, Autocom, Punto Co, Mercado Libre Colombia and Mexico, and Tostao' Café and Bread.
Responsible for the development of creative proposals for New Business.
Accounts obtained:
IOM: Campaign against Xenophobia.
Naturgas: Integrated account management.
JAC Motors / Autocom: Integrated account management.
Tostao': Digital account management.
IOM: Regional campaign in 17 countries against gender-based violence.
Awards obtained:
WINA Awards 2022:
Bronze Content Audiovisual - Naturgas a Natural Choice
Bronze Effectiveness Environmental - Naturgas a Natural Choice
Honorable Mention Interactive Branded Content - Naturgas a Natural Choice
Responsible for the development of creative proposals for New Business.
Accounts obtained:
IOM: Campaign against Xenophobia.
Naturgas: Integrated account management.
JAC Motors / Autocom: Integrated account management.
Tostao': Digital account management.
IOM: Regional campaign in 17 countries against gender-based violence.
Awards obtained:
WINA Awards 2022:
Bronze Content Audiovisual - Naturgas a Natural Choice
Bronze Effectiveness Environmental - Naturgas a Natural Choice
Honorable Mention Interactive Branded Content - Naturgas a Natural Choice
General Creative and Strategy Director
The Brand Consulting Group
Colombia
January 2013 - December 2019 (6 years 11 months)
Accounts I worked with: Hyundai, Betplay, Nueva EPS, Apple, FILA, Mac Center, Su Red, Ultracem, EXMA , Paga Todo, Brahma, Dicorp, Redservi, Alcatel, Grupo Gloria, Aeroflex, Tumix.
In my time at The Brand Consulting Group, I was noted for having achieved the following:
Achievements:
• Developing the Betplay Account and the online bets category in Colombia, with a $4 million dollars media expend per year and an average monthly sales of $18 million dollars.
• Acquiring the Hyundai account, a $200.000 USD for the creative annual fee account with a media investment of 3 million dollars per year.
• Acquiring the Colpensiones account, a $80.000 USD for the creative annual fee account with a media investment of 1 million dollars per year.
• Growing the creative team twice its size and busting the operating income in a 25%.
• Optimizing the delivery time of the creative staff, becoming more effective and minimizing the overtime to develop a project to give the creative team a more flexible time for work.
• Strong understanding of business, marketing and strategy to give the clients the solutions they need
• Achieving of creative and strategy awards such as the recent won as the most effective independent agency of Colombia in 2018 in the FICE Festival
In my time at The Brand Consulting Group, I was noted for having achieved the following: • Developing the Betplay Account and the online bets category in Colombia, with a $4 million dollars media expend per year and an average monthly sales of $18 million dollars. • Acquiring the Hyundai account, a $200.000 USD for the creative annual fee account with a media investment of 3 million dollars per year. • Acquiring the Colpensiones account, a $80.000 USD for the creative annual fee account with a media investment of 1 million dollars per year. • Growing the creative team twice its size and busting the operating income in a 25%. • Optimizing the delivery time of the creative staff, becoming more effective and minimizing the overtime to develop a project to give the creative team a more flexible time for work. • Strong understanding of business, marketing and strategy to give the clients the solutions they need • Achieving of creative and strategy awards such as the recent won as the most effective independent agency of Colombia in 2018 in the FICE Festival
Awards:
2 TOP FICE
7 WINA
4 FEPI
5 FICE
In my time at The Brand Consulting Group, I was noted for having achieved the following:
Achievements:
• Developing the Betplay Account and the online bets category in Colombia, with a $4 million dollars media expend per year and an average monthly sales of $18 million dollars.
• Acquiring the Hyundai account, a $200.000 USD for the creative annual fee account with a media investment of 3 million dollars per year.
• Acquiring the Colpensiones account, a $80.000 USD for the creative annual fee account with a media investment of 1 million dollars per year.
• Growing the creative team twice its size and busting the operating income in a 25%.
• Optimizing the delivery time of the creative staff, becoming more effective and minimizing the overtime to develop a project to give the creative team a more flexible time for work.
• Strong understanding of business, marketing and strategy to give the clients the solutions they need
• Achieving of creative and strategy awards such as the recent won as the most effective independent agency of Colombia in 2018 in the FICE Festival
In my time at The Brand Consulting Group, I was noted for having achieved the following: • Developing the Betplay Account and the online bets category in Colombia, with a $4 million dollars media expend per year and an average monthly sales of $18 million dollars. • Acquiring the Hyundai account, a $200.000 USD for the creative annual fee account with a media investment of 3 million dollars per year. • Acquiring the Colpensiones account, a $80.000 USD for the creative annual fee account with a media investment of 1 million dollars per year. • Growing the creative team twice its size and busting the operating income in a 25%. • Optimizing the delivery time of the creative staff, becoming more effective and minimizing the overtime to develop a project to give the creative team a more flexible time for work. • Strong understanding of business, marketing and strategy to give the clients the solutions they need • Achieving of creative and strategy awards such as the recent won as the most effective independent agency of Colombia in 2018 in the FICE Festival
Awards:
2 TOP FICE
7 WINA
4 FEPI
5 FICE
Education
MBA
August 2017 - April 2020 (2 years 8 months)
Master in Business Administration.
MBA Build Program en Babson College
June 2019 - July 2019 (1 month)
Innovation and Entrepreneurship
Other professional activities
Universidad EAN
Teaching
August 2020 - Present (4 years 5 months)
Teacher in the postgradute:
Master in Strategic Communications
Master in Marketing
Master in Sales
Universidad Central de Colombia
Teaching
May 2019 - January 2023 (3 years 8 months)
Digital tactical actions teacher in the postgraduate program of digital advertising in Universidad Central of Colombia
PHNX 2024
Awards Jury Member
