Open Society Foundation - "Different times, Different bars"

This is Locco Bratislava, Slovakia

748

Title	Different times, Different bars
Brief	Our task was to remind the youth of terrors of past communist regime. We based our campaign on one simple and clear symbol – the hashtag. It reminded young people of the Velvet Revolution values. This way we showed them that not so long ago many things they put next to their hashtags today could have sent them behind actual prison bars. We targeted the trend of „bragging“ on social networks and created a contrast between the stuff we write next to virtual hashtag „bars“ and the horrifying fact that in the previous regime these very thoughts and actions could have had us imprisoned next to each other behind real prison bars.
Agency	This is Locco
Campaign	Different times, Different bars
Advertiser	Open Society Foundation
Brand	Open Society Foundation
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Posted	February 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Director	J...j K...�č Subscribers Only
Copywriter	J...j K...�č Subscribers Only
Copywriter	D..o V....na Subscribers Only
Copywriter	T...s K....ek Subscribers Only
Art Director	J...b S....ic Subscribers Only