The "Don’t Die" bag reimagined Slovakia's most iconic internet bag—famous for its association with the popular meme page Zomri and its “die” message—into a health-focused product designed to boost preventive care awareness. Filled with essential vitamins and minerals, the bag promoted Dr. Max’s over-the-counter health solutions by encouraging flu season readiness. By turning a widely recognized cultural meme into a positive health message, this limited-edition bag generated extensive public interest, especially among influencers who shared it broadly on social media. The campaign led to the bag selling out in 24 hours, significantly increasing engagement around Dr. Max’s pharmaceutical offerings and driving interest in preventive healthcare products for the general public.