Hersh Rephun

Hersh Rephun

Copywriter at YES, BRAND
Los Angeles, United States

About me

Hersh Rephun has led teams in PR, Creative, Brand Strategy, Global Partner & Franchisee Relations, and now helps 7-figure+ businesses find their “next-figure brand voice.” He's worked with changemakers (Supreme Robot), market leaders (Nike), agencies/production companies (OneEighteen, Anonymous Content), and even Oscar-nominated filmmakers (Jason Reitman, Theodore Melfi). His mantra is, “Sell the Truth with Humor and Humanity.”

A veteran Copywriter/Creative Director, Hersh is the Founder of HumanEyes, a personal interface for reviewing, editing, and elevating Ai-generated output.

Having played standup gigs across the country (Comedy Store, Comic Strip, Funny Bone, The Ice House…), Hersh brings his stage presence to keynote talks and hosts two interview shows ranked in the Top 2% of Apple Podcasts globally.

Languages
  • English - Native

Positions

Brand Voice Expert
YES, BRAND / HUMAN EYES CO
United States
June 2022 - Present (2 years 5 months)
In prehistoric times, a 7-figure business would pay a bloated life form known as a “full-service agency” to deliver ALL services - except the one that could turn their client into an 8-figure business.

Later, larger companies constructed in-house creative agencies, bringing all their headaches - you guessed it - in-house. Eventually, over a couple decades as a Copywriter/Publicist, after owning my own bloated agency, I stumbled upon a marriage of creative development and quantifiable direct response campaign science to break your “plateau fever” and hit your expansion targets.

On my Top 2% podcast, YES, BRAND, and as a guest on other podcasts, I help business owners with a wide range of messaging, branding, and copy challenges. Now it’s time for your successful ascension campaign, with the ‘Brand Voice Runway.’

Education

Advertising/Communications

September 1987 - September 1988 (1 year)

BA, Speech & Communications

September 1984 - June 1987 (2 years 9 months)

Other professional activities

YES, BRAND

Standup Comedian/Keynote Speaker
April 2011 - Present (13 years 7 months)
While pursuing my copywriting career, I also achieved every level of success imaginable in standup comedy - short of making a living. But I didn’t pursue standup as a career. I pursued it – even took a year off from my business – as a passion, and because humor is so integral to my world view and to my work with brands. Now, I bring all of my life, work, and stage experience together to create singular keynotes. Examples: -Before You Brand Yourself, Find Yourself -Branding from the Inside Out -Truth Tastes Funny

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