Claudia Penteado

Graduated in journalism, with an MBA in Marketing (Coppead) and a postgraduate degree in Literature (PUC-Rio), Claudia Penteado is a journalist with more than 20 years of career, and has collaborated with several vehicles such as Ad Age (she was a correspondent for 15 years), Werben & Verkaufen (Germany), Shots magazine (UK), Exame, Meio & Mensagem, PropMark, Jornal do Commercio (RJ) and Jornal do Brasil. She was a columnist for the Época Negócios portal (Humanidade Aumentada column), Band News FM radio station, ran the podcasts Bee My Guest (a project for agency BETCHavas which reached 260 episodes ) and Lugar de Escuta (a project focused on conversations about sustainability sponsored by Pão de Açúcar). More recently, she was editor-in-chief of Fast Company Brasil.
Claudia is Juliana's mother and lives in Rio de Janeiro. She won the Comunique-se award for Best Journalist in the area of Advertising and Marketing in Brazil three times (2012, 2016, 2018) and was a finalist numerous times.
She currently writes for Valor Econômico newspaper and works on several content production projects such as the B.Trends podcast, for ad agency Binder, of which she is host and producer.