When it comes to creativity, Mike understands what works in the real world. He will know from the start the most effective format that can be printed and produced within budget and what it means to a client to deliver results that show a fantastic cost per response.
There simply aren’t many experienced creatives with that "whole process” understanding and it’s why Shore never go off on a budget-blowing, wild and wacky tangent at concept stage that is not achievable in real terms. It’s just not what we do.