Gillian Rightford
Managing Director at AdThearpy Communication & Management Consulting
Cape Town, South Africa
About me
This profile was created because Gillian Rightford has been referenced on AdForum.
It's my profile and I want to edit it.Talent you might be interested in
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Positions
Gillian’s CV is a mix of marketing, advertising, strategy, executive education and leadership. Her passions for business, entrepreneurship, creativity, marketing, leadership and people development all somehow come together in her portfolio of business interests. She is a problem solver, idea generator and strategic thinker.
She founded and runs Adtherapy and founded the Business Marketing Academy and The School of Thought (more on both below) and also lectures at the University of Cape Town, on the subject of Integrated Marketing Communications (more on that below too).
She obtained a Business Science (Honours) degree in Marketing from the University of Cape Town, worked in Marketing consulting, and then headed into the creative world, doing account management, and strategy, for below and above-the-line agencies. She was a founding partner and then Managing Director of Hercules/DMB&B/D’Arcy, followed by being MD of Lowe Lintas Bull Calvert Pace in Johannesburg (when the Lowe group took over Lintas globally), where she later became the Group Managing Director of what was then rebranded as Lowe Bull.
She started Adtherapy in 2007, a company that aims to help marketers optimise their advertising through skills, structure, strategy, and relationships, amongst other things. To do this she works with agencies and marketers/business leaders, helping both to deliver the best, most effective creative product in response to commercial objectives through consulting, training and mentoring. In 2016, she started the Business Marketing Academy, which builds in-house marketing academies and in 2021, she launched The School of Thought, transferring her knowledge sharing, talent building passion in marketing and advertising to an online community.
Gillian has recently partnered with ex-colleagues, Matthew Bull and Rob McLennan, to provide strategic creative brand platforms to agencies and marketers.
Gillian lectures Integrated Marketing Communications at the School of Management Studies and at other educational institutions; she also developed and ran an online programme through GetSmarter.
She is a public speaker on creative effectiveness, agency-client relationships, reputational risk and strategy and all things advertising.
She founded and runs Adtherapy and founded the Business Marketing Academy and The School of Thought (more on both below) and also lectures at the University of Cape Town, on the subject of Integrated Marketing Communications (more on that below too).
She obtained a Business Science (Honours) degree in Marketing from the University of Cape Town, worked in Marketing consulting, and then headed into the creative world, doing account management, and strategy, for below and above-the-line agencies. She was a founding partner and then Managing Director of Hercules/DMB&B/D’Arcy, followed by being MD of Lowe Lintas Bull Calvert Pace in Johannesburg (when the Lowe group took over Lintas globally), where she later became the Group Managing Director of what was then rebranded as Lowe Bull.
She started Adtherapy in 2007, a company that aims to help marketers optimise their advertising through skills, structure, strategy, and relationships, amongst other things. To do this she works with agencies and marketers/business leaders, helping both to deliver the best, most effective creative product in response to commercial objectives through consulting, training and mentoring. In 2016, she started the Business Marketing Academy, which builds in-house marketing academies and in 2021, she launched The School of Thought, transferring her knowledge sharing, talent building passion in marketing and advertising to an online community.
Gillian has recently partnered with ex-colleagues, Matthew Bull and Rob McLennan, to provide strategic creative brand platforms to agencies and marketers.
Gillian lectures Integrated Marketing Communications at the School of Management Studies and at other educational institutions; she also developed and ran an online programme through GetSmarter.
She is a public speaker on creative effectiveness, agency-client relationships, reputational risk and strategy and all things advertising.