Wiebke Dreyer

Executive Strategy Director at Spring Brand Ideas

Berlin Area, Germany, Germany

About me

Being a curious, open minded, broadly experienced strategist with strong leadership skills I provide 20+ years of experience in global consumer insight discovery, value proposition development, customer experience design, brand & marketing strategy, and facilitation across different industries, brands and markets. I help organisations to find answers to new challenges by identifying future developments and key customers needs as well as developing strategies that drive measurable growth.

Languages

German - Native
English - Pro

Sector Experience

Telecommunications Services

People I worked with

Sam Ashwell

Creative Partner & Head Sound Engineer

Chief Marketing Officer (CMO)

My Work

SEE ALL WORK

A Different Path

BRAND:

O2

AGENCY:

VCCP Berlin

Positions

Executive Strategy Director

VCCP Berlin

Berlin, Germany

March 2009 - Present (15 years 9 months)

Description
Work

Strategic lead for ING-DiBa, mobile.de, the global BMW Motorrad account, o2 in Germany BMW i Mobility Services, Hiscox in Germany and France. I am responsible for the strategic issues of all our clients as well as new business, mainly focussing on brand strategy and brand management and leadership of the planning team.

Senior Strategic Planner

TBWA\Hamburg

Hamburg, Germany

October 2007 - February 2009 (1 year 4 months)

Description

Lead Planner for Nivea Visage, Nivea Body, Nivea Baby and Nivea Sun worldwide. This included the development of product concepts, line extension and product portfolio strategies, international concept research, and of course communication strategies.

Senior Strategic Planner

DDB Berlin

Berlin, Germany

January 2001 - September 2007 (6 years 8 months)

Description

My main responsibilities were the development of brand and communication strategies for existing accounts and new business. I was the lead planner on new businesses wins like the launch of Vattenfall in the German market, the brand re-launch of Ikea Austria and the corporate account of Deutsche Bahn. On Volkswagen I did launch several models in Germany and was also involved in the development of European brand positionings.